The complete IBCLC private-practice system · 2.0

You were trained clinically. Nobody taught you the business.

Private Practice Success is the step-by-step path to a credible, sustainable IBCLC practice — taught by a mentor who's worked every side of the system, not hyped by a marketer. You'll know exactly what to do, in what order, and why.

Enroll — $297$297 — pay in full or monthly · both courses
Insurance Billing Mastery included Templates + AI Prompt Library Lifetime access
Margaret Salty in a lactation consult
Decide→Build→Set Up→Launch→Run→Grow

The gap nobody fills

The market makes you choose between templates or marketing. You need the whole path.

One course hands you forms. Another tells you to "go viral." Neither shows you how to decide, build, set up, launch, run, and grow an actual practice — calm, evidence-informed, and credible to the providers who refer. That's what this is.

Margaret Salty, MPH, DrPH, IBCLC

Why learn from me

I've stood on every side of the table that touches a breastfeeding family.

Over 20 years I've worked community lactation (I founded a La Leche League group and trained other leaders), a decade in hospitals (I founded an outpatient lactation clinic inside one), public health (a health department and a milk bank, plus master's and doctoral degrees), and private practice.

That matters here: I know what each setting can and can't do, I know how to build the relationships that make pediatricians and OBs actually refer to you — because I've been the one receiving those referrals — and I keep the patient at the center of the whole system. Competitors teach private practice from inside private practice. I teach it from having worked the entire care network.

The signature framework

The Private Practice Path

Six milestones. Every lesson belongs to one, every milestone ends in a deliverable you actually finish — so you always know exactly where you are.

Decide→Build→Set Up→Launch→Run→Grow

What's inside

Six modules. One real practice.

Short lessons (5–10 minutes each), one action apiece: a video, a one-page action sheet, the matching template, and an AI prompt where it helps.

01 · Decide5 key lessons

Design your practice before you build it

The strategic decisions no one else teaches — judgment, not just information.

  • Is private practice right for you? An honest look at lifestyle, income, and timeline
  • Your practice vision: lifestyle design, income goal, scope of services
  • Caseload math: work backward from your income goal to your fee floor
  • Insurance vs. cash-pay vs. hybrid — the decision framework, with a decision tree
  • Your AI co-pilot: where AI helps, and the HIPAA red lines that never move
✓ CheckpointYour Practice Decision Brief
02 · Build4 key lessons

The legal & financial groundwork

Get legally formed and protected — accelerated with guided AI workflows.

  • Your business plan in ~90 minutes with the AI Business Plan Workflow
  • Requirements by state, business structure, EIN, NPI, and liability insurance
  • Banking, bookkeeping & money systems from day one (what it really costs to start)
  • Naming your practice + brand basics: color palette, DIY logo, brand voice
✓ CheckpointLegally Formed & Protected
03 · Set Up5 key lessons

Your systems, tech stack & site

Where the practice becomes real — watch a real practice get set up, step by step.

  • The modern IBCLC tech stack: what you need, what you don't
  • Choosing your practice-management platform (an honest comparison)
  • Scheduling, intake, consents, charting, client portal, telehealth & payments
  • HIPAA in practice — including what's safe with AI and what's never safe
  • A website that actually books clients, and being found in the AI-search era
✓ CheckpointPractice Stack Live
04 · Launch5 key lessons

Get your first clients & build the referral engine

The flagship module — a repeatable provider-referral system taught from both sides of the referral.

  • Your 30-day launch plan, and where your first 5–10 clients actually come from
  • Pricing & packages without guilt — value-based, evidence-informed
  • The Provider Referral System: approaching pediatricians, OBs, midwives, SLPs
  • Pediatrician reports that generate referrals — documentation as credibility
  • Community channels, sustainable marketing, and a 1-hour/week social system
✓ CheckpointFirst Paying Client + 3 Provider Relationships
05 · Run5 key lessons

The operating system of your practice

The week-by-week system for how a well-run practice actually runs.

  • A week in a well-run practice: admin rhythms and the client journey map
  • Clinical documentation as a skill — defensible notes, no more 10pm catch-up
  • Billing overview & your path (the deep dive lives in your included billing course)
  • Your practice dashboard: revenue per visit, the monthly money review, taxes
  • AI as your back office, plus ethics & scope in daily practice
✓ CheckpointYour Practice Operations Manual
06 · Grow5 key lessons

Sustainability, scale & the long game

Growth that feels calm and chosen — a system, not self-care platitudes.

  • Capacity planning & burnout prevention by design
  • Reviewing your numbers: when to raise rates and what to drop
  • Diversifying services: groups, classes, telehealth, return-to-work packages
  • Deepening the referral engine — becoming the go-to IBCLC in your area
  • Growing beyond solo, and your 1–3 year practice plan
✓ CheckpointYour Sustainable Practice Plan

Included free · a complete standalone course

Insurance Billing Mastery — yours, at no extra cost

Billing insurance is the single biggest thing standing between most IBCLCs and a sustainable income — so it gets its own complete course, included with your enrollment. The billing lessons inside Private Practice Success hand off to it for the full deep dive: superbills, in-network, TLN, Wildflower, and a workflow you can actually run. One price gets you both.

Insurance Billing Mastery course cover

Everything you get

The curriculum, plus everything you'd otherwise build from scratch.

Both full courses

Private Practice Success 2.0 (6 modules) and the complete Insurance Billing Mastery course.

Lifetime access + updates

Keep both courses for good, including every future update as the field changes.

The AI Prompt Library

Ready-to-use prompts for business plans, state research, website copy, provider one-pagers, social batching, and report drafting — with HIPAA red lines built in.

Instant access

Start as soon as you enroll — log in today and begin Module 1, on any device, at your own pace.

Templates & tools included

Consent & intake formsSOAP / charting templatesPediatrician report templatesProvider one-pager + lunch-and-learn deckSuperbill templateBusiness plan worksheetBudget & bookkeeping sheetState requirements tableLaunch checklistOperations manual skeletonAI Prompt Library for private practicePricing & packages worksheet

Who this is for

Built for IBCLCs ready to do this for real.

You're an IBCLC (or about to be) who wants the autonomy, income, and flexibility of private practice — and a clear path to get there.

You're tired of piecing it together from free posts and $24 template packs that never add up to a practice.

You want to be credible to pediatricians, OBs, and the providers who refer — not just visible on Instagram.

You're already practicing and need the parts no one teaches: referrals, billing, documentation, and a real operating system.

You'd rather have calm, evidence-informed guidance than hype and mindset platitudes.

Who built this

I'm Margaret.

I'm an IBCLC with 20 years of clinical experience, a master's and doctorate in public health, and a practice I built myself. I'm not a marketer and I'm not a test-prep company — I'm a lactation consultant who teaches future IBCLCs, and I built this because nothing on the market taught the business the way it actually needs to be taught: step by step, evidence-informed, with the patient kept at the center.

Enroll today

One price. Both courses. The whole path.

Private Practice Success 2.0 and the complete Insurance Billing Mastery course, together — with every template, the AI Prompt Library, and lifetime access.

$297one-time

Both courses · lifetime access · instant access

  • Private Practice Success 2.0 — all six modules
  • Insurance Billing Mastery — full course, included
  • Every template + the AI Prompt Library
  • Lifetime access and future updates

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All sales are final. By enrolling you agree to the terms.

Questions

A few things you might be wondering.

You won't do it alone — and you won't do it in the wrong order.

Decide → Build → Set Up → Launch → Run → Grow. The whole path, with both courses, for $297.

Enroll in Private Practice Success — $297